Eminent

Eminent is a privately owned vertical retailer of young men's and women's casual clothing.

The Legend line is driven by a denim collection aimed at 18 to 30 year olds who like classic clothing with contemporary flair. Legend also offers a complete casual wardrobe selection.

According to market research, 75% of customers in Serbia think that Legend's main brand “Legend” is an imported brand. This speaks well of their marketing and merchandising at the local market.

Legend was founded 13 years ago as a retailer with 2 stores. The company established the “Legend” brand in 1996 and registered it internationally. By 2004 Legend opened or franchised 65 stores across Serbia, Montenegro, Bosnia and Herzegovina and Macedonia.

The main production and design facility is located in Subotica, near the Hungarian border.

Factor and administrative offices are modern, clean, well-organized and managed, boasting up-to-date equipment. Legend has a washing facility and block printing capabilities in-house. Their warehouse has flat pack and hanger storage.

Legend has its sales offices in Hungary and Russian Federation.