Todor

Todor is a private family - owned vertical retailer selling its own apparel products for teens and young men and women (30%), babies (30%) and children (40%) in each of its own retail stores. It also acts as a wholesaler, selling Todor products to various other EU retailers.

The company began 15 years ago. There are now over 30 Todor retail stores in Serbia and about 100 franchise stores throughout Eastern Europe.

Todor's main campus is in Vrnjacka Banja. It includes a knitting facility, design and production centre, administrative, and planning and sales offices. The warehouse and shipping building stands separately. Todor has 70% ownership in two other facilities for cutting and sewing and a fourth facility that knits and makes branded underwear.

Todor's main customers are: young mothers, teenagers and 20 – 30 year olds. The company has enlightened management and is pursuing strategies that are well thought out and appropriate. Because Todor has three distinct customer bases, it works hard at merchandising and designing into each separate customer base yet staying within a defined retail price structure.